Aveda

Experience the essence of nature with Aveda's 100% vegan, cruelty-free, and sustainably sourced hair and body care.

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100% vegan beauty

AVEDA

A PLANT BASED SKINCARE AND HAIRCARE BRAND

ABOUT THE FOUNDER

Horst Rechelbacher is the founder of Aveda. He was a pioneer of holistic beauty and a champion of environmental responsibility. Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests and the earth. His ideas would revolutionize the beauty industry. “We are the earth,” he said. “We are soil. We are water. We are everything.

ABOUT THE BRAND

Since 1978, Aveda’s mission has been to care for the planet and all its inhabitants. Born cruelty-free, the brand never tests on animals and is committed to sourcing ingredients responsibly. Aveda harnesses the power of plants to create high-performance hair and body care products that are 100% vegan.
Formulas are intentionally paired with iconic aromas made from pure flower and plant essences. Then, they are packed with recyclable and post-consumer recycled materials.