Byredo

Innovating luxury with timeless elegance and cultural inspiration.

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Much more than a beauty brand

BYREDO

REIVENTING THE WORLDOF LUXURY WITH ICONIC PRODUCTS

ABOUT THE FOUNDER

Ben Gorham, the visionary founder of Byredo, is renowned for his unique approach to fragrance and accessories. Born to an Indian mother and Canadian father, Gorham's multicultural upbringing has significantly influenced his creative vision.
With a passion for art, culture, and scent, Gorham has elevated Byredo beyond a mere fragrance brand. The brand is celebrated for its evocative and emotionally resonant products, seamlessly blending fashion, art, and scent.

ABOUT THE BRAND

Byredo is a European brand founded in Stockholm in 2006 by Ben Gorham. Byredo transcends the realm of fragrance and accessories. It's a brand built on emotion, translating cherished memories and evocative feelings into tangible products. Byredo is an experience. catering to those who value authenticity, individuality, and the power of personal narrative. It's for the modern explorer, the one who seeks a brand that reflects their own unique story and resonates with their emotional landscape.