Aveda
Experience the essence of nature with Aveda's 100% vegan, cruelty-free, and sustainably sourced hair and body care.
100% Vegan Beauty
AVEDA
A LEGACY OF NATURAL BEAUTY, A PLANT BASED SKINCARE AND HAIRCARE BRAND
ABOUT THE FOUNDER
Founded in 1978 by visionary entrepreneur Horst Rechelbacher, Aveda is a pioneer in the world of holistic beauty. Inspired by the power of nature, Aveda is committed to creating products that are good for people and the planet. Rechelbacher's philosophy, "We are the earth. We are soil. We are water. We are everything," continues to guide Aveda's mission to promote environmental sustainability and social responsibility.
ABOUT THE BRAND
Since 1978, Aveda’s mission has been to care for the planet and all its inhabitants. Born cruelty-free, the brand never tests on animals and is committed to sourcing ingredients responsibly. Aveda harnesses the power of plants to create high-performance hair and body care products that are 100% vegan.
